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How did this user add "Around the web" link to his profile?

I stumbled across a profile that had his YouTube channel added as “Around the web” and taping/clicking it would instantly open the YT app.
How did this user do it?
How can I add any link like that to my profile?

https://www.albumoftheyear.org/account/edit.php

Put your link in the box with the red circle

1 Like

I don’t see the WEBSITE option. It’s not available for me?